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It contrasts with traditional parent-to-child research on consumer socialization Carlson and Grossbartby examining aspects of reverse socialization. Background An increasing number of children have access to the Internet. Children are in most U. Yet, children also have Internet experiences outside their homes.
For instance, besides using PCs at home 36 percentmany teenagers use them at school 49 percent and elsewhere 66 percent; Tapscott More generally, the so-called Net Generation ages has had life-long exposure to PCs and digital technology.
Thus, many children are more comfortable with this technology and learn to use it at a faster rate than their parents. In some cases, children may surpass their parents in Internet knowledge and skill levels, due to their greater comfort levels with new technology, faster learning rates, and opportunities to learn about the Internet outside the home.
Insights on these matters may expand knowledge about consumer use and consumer socialization related to the Internet.
As Maignan notes, they see it as: However, these roles may be less differentiated and even be reversed if the parent is disposed to learn from the child Peters ; Brim It is most likely to occur when children possess new or recently accepted views, knowledge, skills, or behaviors that parents have not acquired.
This idea is consistent with the expectation that children may be agents of social change in terms of digital media Tapscott Mead describes societal and cultural conditions that lead to reverse socialization. Prefigurative culture develops when people are faced with unfamiliar and significantly changed circumstances, as when a new era unfolds.
In such situations, elders are limited in adaptability by knowledge and experiences that are tied to the past. The youth in a prefigurative culture primarily focus on the present and future and are less bound to the past than their elders.
Consequently, young people and their elders have different perspectives, due to their differing frames of reference. Thus, children in a prefigurative culture may lead the way rather than follow in the footsteps of their elders.
In these circumstances, major changes and resocialization of adults may result from actions of the young Bell and Harper For example, Sussman and Steinmetz note that historical trends, events, and phenomena, which offer each generation unique experiences, can have a major impact on the structure and meaning of parent-child interactions and relationships.
New technologies that are often linked with cultural change are examples of such phenomena Mead They are awash in the unknown and their negative and positive potentials create new ambiguities, complexities, fears and expectations that can trigger social change Venkatesh and Vitalari The digital revolution and Internet are a case in point.
Arguably, they may create a significant reversal in the parent-child knowledge hierarchy. For the first time in many families, children may have more expertise than parents about an innovation that is central to societyCdigital media.
Observers suggest that children are more comfortable, knowledgeable, and literate than their parents with regard to digital media Sussman and Steinmetz ; Tapscott Thus, children may bring the new technological culture into the traditional family landscape Negroponte In such a prefigurative society, resocialization or reverse socialization is likely.
Some observers argue that these conditions lead adults to rely on children for information about, and help with, the new technology Peters ; Campbell ; Tapscott In terms of this study, an implication of these observations is that children may teach parents about the Internet.
However, this influence may not occur in all families, because some parents may be pleased but others may feel alienated if children learn things that they do not know about the Internet Papert Language Brokering Interestingly, in discussing prefigurative society and its social and technological changes, Mead refers to adults as immigrants in time and children as the first generation in a new country.Some of the negative effects of using the Internet include potential theft of personal information, social isolation, age-inappropriate content, spamming, and the spread of viruses and malware.
The Internet has also led to lack of creativity and violation of copyrights.
The Internet is one of the. Illegal downloading of music is one of the negative effects of the internet.
This a picture is a graph that shows the percentage of people who illegally download music vs. people who do . Some of the positive effects of the Internet on society include the wider availability of information and the ease of accessing knowledge, while the negative effects include the availability of illegal information and the increased risk of identity theft.
The Internet has many advantages and. The social aspects of television are influences this medium has had on society since its inception.
The belief that this impact has been dramatic has been largely unchallenged in media theory since its inception. However, there is much dispute as to what those effects are, how serious the ramifications are and if these effects are more or less evolutionary with human communication.
Essay: Negative Impacts of Social Networking Social networking is a popular form of communicating with friends around the corner and around the world.
More parents are choosing to homeschool their children because they see the many benefits of homeschooling, differences in ideology and issues with public school policy are only a few reasons why some parents choose homeschooling over public or private schools.